CAST in Nieuwegein has been the trading platform for footwear, sport and fashion since 1984: more than a hundred showrooms where brands and retailers meet. That is precisely where standing out becomes difficult: everybody there is showing their new collection.
For the launch of a new collection we brought in our Holobox. Instead of yet another rack of products there was a life-size hologram making the collection float and turn: at true scale, without glasses, visible from the corridor. Anyone walking past stopped, and anyone who stopped got the whole story.
That is where a Holobox makes the difference for a brand launch. Not because it is technically clever, but because it holds attention at the moment a buyer would otherwise have long since moved on.
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