For Bruynzeel Keukens, we had the opportunity to carry out a great project. They were looking for an interactive way to explain the renewed rental point system at the Bouwbeurs in Utrecht and show why they are the perfect partner for creating kitchens in new-build homes. With our Holowall, we literally built a kitchen next to our holographic presenter — an impressive eye-catcher that fully immersed visitors in Bruynzeel's presentation.