Application
Retail
A hologram in your shop window or store makes passers-by stop in their tracks. Increase traffic, extend dwell time and present products in a way customers do not forget.
- Measurably more stopping power and store traffic
- Your best salesperson 24/7, without staffing costs
- Content easy to swap per campaign or season
Why a hologram works in retail
High streets and shopping centres struggle with fading attention: people walk past window displays they have seen a thousand times, and digital screens have become wallpaper.
A hologram breaks that pattern because it shows people something they do not know yet: a product floating life-size in space, rotating and moving, without glasses. In the shop window it works as a magnet on passers-by; inside the store it gives a product a stage no shelf can offer.
The effect can be measured outside: people stop, come closer, take pictures and share them. The shop window becomes what it once was: the reason to step inside.
How clients use it
At trade platform CAST in Nieuwegein a brand presented its new collection as a life-size hologram among a hundred showrooms full of racks: whoever walked past stopped.
View the CAST Nieuwegein caseAt Brussels Airport a permanent Holobox runs as a holographic shop window for travellers waiting for their flight: a permanent, unmanned product presentation in a prime location.
View the Brussels Airport caseA product launch in the store: the new model floats at eye level in the window, day and night, without staff.
An interactive adviser on the shop floor: the customer chooses via the touchscreen and the hologram shows variants, colours and combinations.
Suitable products
Practical: space, power and installation
A Holobox needs nothing more than a standard wall socket and a stable internet connection, and is in place within an hour. We take care of delivery, installation and loading the content; you need no technical or AV knowledge of your own. For shop windows the anti-reflective glass matters: the image stays clear in daylight and under store lighting.
Frequently asked questions about holograms in retail
Does the image stay visible in bright store light or daylight?
Yes. The combination of our light box of some 90,000 lumen and anti-reflective glass keeps the hologram clear and deep even in a brightly lit retail environment.
Can the unit run unmanned?
Yes. The content plays on its own, day and night; at Brussels Airport a permanent Holobox runs exactly like that as a fixed shop window. Remote management is handled by the Holobox software package.
How often can I change the content?
As often as you like. New campaign, new collection: loading content is a matter of staging a file, no engineer required.
Does a Holobox fit in a normal shop window?
Usually yes: the unit needs about one square metre and a wall socket. For smaller windows or counters there is the Holomini.
Can it be combined with store staff or a promotion?
Yes. The hologram draws the attention and tells the story; the staff completes the conversation. That combination works best during activations.
Ready to make boundless impact?
Book a no-obligation demo and see for yourself how a true-to-life hologram makes your story unforgettable.